VIDEO: JOIN OUR CHILDCARE NETWORK
We ran an advertising campaign when we launched our childcare provider network, a network of vetted childcare providers across the United States who could join by completing an online form. Our team asked me for a mix of graphics, stock video, and UI previews of the application form so prospective caregivers knew exactly what to expect. This video was deployed across paid social campaigns to build trust, demystify the sign-up process, and increase form completions.
Tools: Camtasia, Adobe Stock
Collaborators: Marketing, Sales, Client Success